GO HUGE WITH EDDM…..and I Mean Huge
Did you know you can mail a 16 to 40 page catalog for 18 cents – if you are in a high margin business such as Real Estate, Home Improvements or Repair, Financial Services or any other business in where the more information, images and offers you communicate, the higher your response rate, you should really consider a 8 to 40 page catalog. In addition to including lots of great information in a catalog, TALK ABOUT IMPRESSIVE IN THE MAILBOX – Instant Credibility Creator.
Why Is EDDM only 18 Cents Per Home?
EDDM is a courier route driven delivery program which means you can choose a courier route, not an individual house. Because of this, no addressing, bar coding, sorting or any handling of the mail piece is really needed. You literally take the mailing pieces to the post office, pay the 18 cent per home postage and within 24 hours, your pieces are given to the appropriate couriers and handed to each postal customer on the route.
What Is The Most Popular & Effective EDDM Mailer?
BY FAR, the 11x25.5 is the absolute best value – especially with our Diamond Package – if you want the
maximum Rate Of Return on your Investment. The 11x25.5 Bifold (Delivered as 11x12.75, 4 Page Catalog) cuts
your cost per square inch in half from flat postcards, give you a huge presence in the mailbox and substantially increases response rates and profits.
What Is The Smallest You Can Do With EDDM 18 Cent Mail?
The smallest, and actually a cool piece, is a 3.5x11 Postcard, with or without a Tear Off Business Card – this is actually a great card if you really want to put a business card, coupon card, discount card or other offer into your prospects hands – the Tear Off Business Card is 160lb Mega Thick Stock – so probably nicer than what you currently may have in your wallet.
Really, FREE Professional Graphic Design
Yep, just purchase one of the 20+ eligible EDDM Printed Pieces and get FREE Professional Graphic Design that includes cutting edge marketing advice that works. Our goal is to assure every single penny you invest returns 10 to 100 times that amount. The difference between a poorly designed EDDM piece and one utilizing the most cutting edge marketing methods is HUGE.
1000 FREE Business Cards AND 1000 FREE 4x6 Postcards
160lb Mega Thick Stock, UV Coated, Shipping Included
Okay, what is the catch?
No catch, 100 percent FREE which includes professional graphic design, you only pay $47.41 for S&H. This truly is a $350+ value and is a great bonus for EVERY EDDM Order.
What does Expert EDDM Marketing Advice Include?
Once you place an order, if you like, can get FREE Cutting Edge Marketing Advice. What you will learn is what strategies are maximizing response rate for your industry – THIS ADVICE CALL IS WORTH MORE THAN THE COST OF THE PRINTING – After even just 5 mins, you will be blown away with what you learn.
The Largest Selection of Wholesale Offset & Digital Products in the Market Today!
Referrals are tracked through the check out process or by customer service if your referral orders by phone.
You will be emailed your House Credit $50.00 Voucher indicating what referral the voucher is for.
At Wholesale Printing Buyers Club we have done our best to make ordering online very easy and straight forward. Throughout the checkout process you will know what step you are on and what steps remain.
We have also made the process of getting graphic design a very fast, efficient and pleasurable experience. You will work directly with a graphic artist via email - and, in many cases, within just a day or two (depending on how timely you are with your replies), your graphic instruction will be transformed into a dazzling design that will best represent your company & help you maximize sales.
Step 1 >>
Add Products To Your Shopping Cart
>> Choose all the products you would like to add to your shopping cart. You will be shown a summary of all products in your cart before advancing to the next step. If you have something in your cart that you need to change, please just delete the item from the cart and then re-add the correct version of the product to your cart.
Step 2 >>
Uniquely Name Each Product & Enter In Order Notes
>> Here is where you will give a unique name to each product (i.e. - Bob Johnson Business Cards or Holiday Direct Mail Piece, Ect). You can also enter in order notes-But this would NOT include graphic design notes. You will be prompted for Graphic Notes at the final step.
Step 3 >>
Account Setup & Shipping Info --OR-- Login To Your Account
>> Here is where you can either login in to your existing account and/or set up a new account. Here is where you will enter in contact & shipping info along with creating a password for your account. By setting up an account, it will keep track of all previous order details.
Step 4 >>
>> You can pay with Visa, Mastercard, Discover & American Express. The highest online security is used with hosting being done on GoDaddy using their highest encrypted security format. If you prefer to give your payment information to a human, please call and your order will happily be taken over the phone at 512-573-1977.
Step 5 >>
Discounts / Coupons / Offers
>> Here is where discount, coupon or other offer codes are entered in. The discount will show on the final invoice that follows this step.
Step 6 >>
Final Order / Invoice Summary
>> Please check this summary to make sure everything is exactly as you want including coating type, size, paper stock to assure you are ordering the correct piece. If you do need to make a change, please click on View Cart in the header to bring up an order summary. It is with this screen incorrect products can be deleted and then reordered to place the correct version of the product in your shopping cart. If you do face any issues during the ordering process, please feel free to call 512-573-1977 to place your order over the phone.
Step 7 >>
Upload Artwork Files --OR-- Submit Graphic Layout Instructions
>> Upload Artwork Files - if unsure on what is acceptable, click on File Setup tab above to view what all is acceptable. You will be emailed a proof to verify your uploaded files to assure the correct files go to print. Nothing is ever printed without proofs being sent and your final approval being received by email.
>>>>>> Submit Graphic Layout Instruction
>> Here is where you can submit your graphic instruction and upload images or scans of previous cards. You can also include links to web graphics or websites that have images or a design you are looking for. The more initial instruction you can provide up front will assure a first version that is closest to what you are seeking. All graphic art instruction and comments are handled through the online graphic communication system - Sorry, no graphic instruction is taken by phone - which is one reason the graphic art charges at Wholesale Printing Buyers Club are a fraction of what other printing companies and graphic artist charge.
Step 8 >>
Artwork Approval & Files Submitted To Our Press
>> With all orders a proof is sent to assure the correct images are printed - we do this as to be absolutely sure there are no errors on either side - as many clients have sent in what they considered print ready artwork and then will catch an error they made on their initial submission. With graphic services, proofs are provided until you approve the final files - it typically takes 2 to 4 proofs to reach an acceptable format. There can be additional graphic charges if more than 4 proofs are needed to reach an approval.
At Wholesale Printing Buyers Club we can take virtually any popular design format including the following programs:
Corel Draw 12
PDF, JPEG, TIFF, EPS (300 DPI or Higher)
Microsoft Word -IS NOT a format that can be converted to print quality -- If requested graphic services, this file format can be used as a guideline for graphic layout and design services.
File Formats We Can Work With:
File Format - Jpeg, 300 DPI, CMYK Color
>> Banners are printed from 150 DPI Files
File Sizes - Please add .125 to all files sizes – i.e. a business card would be 3.625x2.125, a 4x6 postcard would be 4.125 x 6.215. Please keep anything important .25 from the edge of all designs as card cuts will vary.
How does Wholesale Printing Buyers Club have pricing that is cheaper than black and white in most cases?
>>>> We use the most sophisticated offset presses combined with doing everything in huge gang runs that allow Wholesale Printing Buyers Club to offer the highest quality full color printing at extremely low prices. A second reason is this a members only club and primarily a bonus service provided to advertisers throughout the country using our Monster Brochure Direct Mail Advertising. We sometimes do offer special memberships for clients who are not using our Monster Brochure Direct Mail Advertising as a courtesy at Trade Shows.
Viewing Proofs On Your Monitor
>>> When viewing proofs on your monitor, please keep in mind that colors you are seeing are displayed in RGB color - so it will not necessarily accurately show your piece in how it will reproduce color wise on a printing press. Even if you view your piece on two different monitors you will typically see a difference in how your proof appears in regards to color shades.
Proof Resolution - proofs you view are at 100 to 150 DPI (depending on size of piece) so clarity will not be as clear as actual reproduction but will show accurately the layout and color scheme to proofs can be approved.
Printing Limitations With Gang Run
High Volume Group Printing
Gang Run Printing is grouping up to 24 pieces together on one large sheet giving
our clients & yourself huge economies of scale but their are a few limitations:
Color / Shade Matching
>> All efforts are made to match files as closely as possible but with Gang Runs colors shades can and will vary. To minimize color shifts, choose vibrant & distinct colors. Shades that tend to shift are dark greens, dark blues, dark purples, and any other shades that closely border the next color in the spectrum. We do use suggest CMYK settings for colors that tend to shift to assure the best reproduction.
>> Color Variance on the same card printed at two different times - this can also happen as every run is influenced by the predominant colors on the run so if you reorder a card a second time is it possible for the shades to vary from the first run.
THE GREAT NEWS ABOUT COLOR VARIANCE POSSIBILITIES
>> If there is a color shift on a card the only one that will know is you - your prospect and clients will have no idea that colors shifted or the fact your second order of business cards, postcards or whatever you ordered is not exactly the same shade as the first version.
Can Color Variance Be Eliminated
>> The only way to guarantee color matching is to do PMS color matching which would triple the cost of any order - as special inks are actually purchased to match the exact colors used in the artwork file. Over many years of Gang Run printing, clients have found the advantages of very low full color reproduction with a few limitations far outweighs trying to have colors match precisely. If this is an important issue, one other way to reduce the cost of color matching is to purchase enough printing to fill an entire run. Please feel free to call Corey at 512-573-1977 to discuss solutions that will work best for your company and budget.
Cuts Can Vary
>> All efforts are made to cut everything exact but cuts can and will vary. Cuts
Can vary up to 3/16".
DESIGN TIP - If you are doing your own
graphic design, to minimize the effect of card cuts that can vary, avoid using
any borders around the edge of the card - if you want to use a border, make the
border 1/4" thick all the way around. The key is to keep anything important that
you would not want cut into 1/4" from the edge of your designs.
Wholesale Printing Buyers Club Graphic Design Services THAT
GENERATE AN INCREASE IN SALES
>> For as little as $9.00 you can have a top flight graphic artist create a piece that will help you generate more interested prospects that lead to sales. Many print houses use low quality templates with little flexibility to how your piece can look. With Wholesale Printing Buyers Club, we will customize your piece per your direction and also help you along the way sharing some designs that have proven to be effective for other similar businesses. We realize you don’t buy printing and marketing materials because you want paper with ink on it, you want to truly see an increase in sales ….just as no one buys a drill because they want a drill…but, instead, they want a hole. Our primary goal is to find solutions in where you invest a $1.00 and generated $10.00 in revenue (of course, every business presents different marketing challenges, markets & margins).
FREE Marketing Advice Power Call
>> If you have purchased graphic art services and would like to receive a FREE MARKETING ADVICE CALL – please just email Corey the CEO at SaveMoney@WholesalePrintingBuyersClub.com and I am happy to help you anyway I can…you can reach me 7 days a week. One book I highly recommend for about 10 bucks is The Ultimate Sales Letter by Daniel Kennedy available on Amazon.
NOTE On FREE Marketing Advice
>> Wholesale Printing Buyers Club is always happy to give advice and communicate strategies that have been proven effective by our other clients, but Wholesale Printing Buyers Club graphic design services are at 100% at our clients direction, we don't take charge of the design process in regards to marketing ideas & strategy, but only follow your exact direction in that regard. As mentioned above, we are happy to give as much advice as possible, but in the end, you will need to decide what direction is best for you with whatever type of piece we are designing. The graphic artists at Wholesale Printing Buyers Club have done 1000’s of jobs for all types of industry and 99 percent of our clients are extremely happy what our artists can do even with minimal direction.
DESIGN & MARKETING TIPS To Maximize Effectiveness
Tip 1 >> Focus On
Your Prospect's Needs Through COMPELLING
>> Remember that your prospects only care about
their wants, needs and/or perceived needs (that you can create
with effective marketing). The biggest mistake we see here is company centered marketing materials that are very EGO driven. Your
prospects will not care much about your company until you have first convinced
them they have a need that they must fullfill. One key is using very compelling
headlines that communicates the key reason on why
your propect would be enticed to use your service. Using FREE in
a headline is also very effective - and the key to using FREE does not mean
giving something away for FREE per say, but to just give the perception they are
receiving something for FREE that has a lot of high perceived value.
90% of the effectiveness to any marketing piece will rest with the top
1/3rd of your card and headlines used. A good way to think of how
you can get your clients attention - look at the covers of magazine at grocery
store check out counters - such as the National Inquirer, The Globe and other
magazines - these publications spend 90% of their time working on the cover as
they realize if you don't pick up the magazine from the check out lane, nothing
printed inside will matter at all.